[dubious – focus on] Web page vendors also manipulated some attributes within the HTML source of a site within an try and rank effectively in search engines like yahoo.[eleven] By 1997, search engine designers acknowledged that site owners were being creating initiatives to rank effectively inside their online search engine, Which some webmasters had been even manipulating their rankings in search engine results by stuffing internet pages with excessive or irrelevant key terms. Early search engines like yahoo, like Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.[twelve]
In 1998, two graduate college students at Stanford University, Larry Page and Sergey Brin, made "Backrub", a internet search engine that relied over a mathematical algorithm to rate the prominence of web pages. The number calculated through the algorithm, PageRank, can be a purpose of the amount and strength of inbound back links.
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